our house is a very, very, very knit house

Here is the most amazing video: it's been making the rounds of Ravelry and YouTube. In this commercial for natural gas, some Belgian advertising agency has created the house of every knitters' dreams... My younger son is in love with the video; I've got it saved on my desktop, and when he wants to watch it he asks to see the "yarn shower."

If you're wondering how the hell they did that, there's also a short video on YouTube that chronicles "The Making of Natural Gas." (And isn't that a great title?)

It seems that to make this video, all the knitting was done in advance, then UNRAVELED! in front of the cameras. The unraveling was filmed in stop-action shot by shot to get the amazing visual of the house being covered in knitting first thing in the morning.

While part of me cringes at the idea of so much knitting being destroyed for a 30-second spot, another part of me is tickled by the idea that some knitters actually got paid by an ad agency for their "humble little handicrafts."